Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
Business narrative is different from storytelling and using these fundamental techniques
AI is disrupting many white collar careers but possibly none so much as marketing. This begs the question — is it still a viable career? Should you pursue a career in marketing?
Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing.
The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
The five biggest mistakes I’ve made as an entrepreneur range from a lack of discipline to complacency in a crisis.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
The world is changing too fast to be an expert in anything. But you can still be an effective leader.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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