Archive for the ‘Content distribution’ Category

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

Do it like Netflix: how to create content in the streaming era

In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.

The best SEO book in the world? A surprising discovery.

The best SEO book was never meant to be a book about SEO. But an underlying philosophy points to the truth of our digital world today.

Story-selling and other hot content trends to watch now

Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling

How to make the Content Marketing Hierarchy of Needs work for your business

Not all content is created equal. Consider the Content Marketing Hierarchy of Needs and think about how you can make it work for your business

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

Five steps toward using Hero Content to create an epic brand journey

Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.

The business imperative for building your brand on rented land

“Never build your content site on rented land” is age-old advice from the marketing gurus. But that strategy is outdated. To succeed to day, we must move our content any way possible.