What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
Archive for the ‘Content distribution’ Category
Why you need to climb aboard Medium, the magical home of the written word
Medium is a magical place to discover new content and publish it, too. But the platform is still overlooked by many creators.
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
How industries are being disrupted through stories
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
Reflections on content quality and my role as a human antenna
It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
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