Archive for the ‘Content Ignition Strategy’ Category

Are marketers getting lost in the Dark Funnel?

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

A simple hack that doubles your headline power

Writing headlines that are both SEO-friendly and “social sexy” is difficult. Here’s a hack from Mael Roth to double your headline power!

The business case for dwelling on dwell time

Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness

The lost blogging monarchy, the defeat of links, and the war on social media

This blogger was jailed for six years. What he found when he emerged is a lesson for our time. The war on social media

5 Reasons most content marketing is FAR behind where it needs to be

Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace

The strategy behind the content

Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.

28 Super Easy Tips on How to Promote Your Content

By Brooke B. Sellas, {grow} Contributing Columnist Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content […]

Case study: Social media success in regulated industries

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]