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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Paying people back who read your book — marketing brilliance or the craziest idea of the year? Paying people to read your book
Highlights from a SXSW Keynote on the massive success secrets of BuzzFeed

Developing rich content is hard work and it is easy to take shortcuts. But what are the risks to out-sourcing content?SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.

If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.What comes after content marketing? Here are four ideas.

Trying to figure out social media marketing can be overwhelming, but it can be simplified by considering one core question.The one core secret to social media marketing success

Some interesting trends are colliding that will have vast implications for the way we work, live and think. A few prognostications for the coming year.

Is the social web a level playing field for small business owners? Increasingly, the answer is no. Here’s why.
Content marketing offers tremendous advantages — except if you’re the second one to market. A tale of content marketing murder.
You have to reach a little bit to get our of the social media echo chamber, or, “How Dr. Seuss can inspire great blogging!”
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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