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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The transformation to a social organization will take new skill sets. Marketing? PR? No. Think again.
Are you developing great content for your organization? Chances are, that’s not nearly enough. You must ignite your work to have success on the social web.

Having a good content strategy isn’t always easy. Here are 7 reasons your content strategy might not be generating leads as effectively as it should be.
Mashable’s new editor in chief Lance Ulanoff discusses the site’s place on the tech journalism scene, social media for social good, and innovations
The business benefits of blogging are well-known but there might be even more intangible rewards that can benefit your business. Here are 25 ideas!
Regulations and privacy issues make marketing a medical practice difficult but using unusual and effective content marketing is making a difference
Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!
You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. Â The information
It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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