What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
Archive for the ‘Content Shock’ Category
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
How to remain memorable in a content overkilled world
Here are three great tips to remain memorable with clients and contacts in a world overwhelmed by content shock.
The future of branding your product is personal branding
The future of branding isn’t in ads or press releases, It is in creating an accumulation of human impressions that leads to awareness and trust.
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
What happens when content becomes a commodity?
A business announcement reminds us that content has become a commodity and content shock is the strategy.
Reflections on content quality and my role as a human antenna
It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
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