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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

My friend is sick of content marketing. Can you still have a meaningful career in this field?

These six questions help lead you to a new marketing strategy.

Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.

After more than a decade in the business, Mark Schaefer comments on the current state of blogging.

Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!

Context marketing means serving people in a moment and it is business trend to watch.

Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20

The future of SEO still relies on content, but maybe not in the way you’re approaching it now.

Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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