Archive for the ‘Content Shock’ Category

How to use Content Shock to win in business

The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.

How to Avoid Content Shock With Your Personal Video Content

All the world seems to be heading toward video. Here are some tips to help your personal video content stand out in this era of content shock.

Do it like Netflix: how to create content in the streaming era

In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.

Why inbound marketing costs inevitably increase over time

Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.

Updating the argument against gated content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

If you’re not the alpha dog, SEO may be holding you back

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.

The business imperative for building your brand on rented land

“Never build your content site on rented land” is age-old advice from the marketing gurus. But that strategy is outdated. To succeed to day, we must move our content any way possible.

Why the future of content marketing is revealed in Game of Thrones

In an overwhelmingly crowded media world, Game of Thrones dominated by being relevant and superior. This post examines why it is important to apply the same principle to your own content.