Archive for the ‘corporate communications’ Category

Learning From 100 Years of the World’s Greatest Brand

A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?

The Generosity Paradox: Why Corporate Giving Can Be Perilous

Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.

Unlocking the Power of Curated Content for Your Business

Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?

Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.

The 10 most impactful blog posts of the year

These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.

The long ugly road of measurement and influencers

The road to measurement and influencers has been rocky. It’s time to do better.

I hated customer research until I found Voice of Customer

Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.

Highlights from the world’s best marketing event

The Uprising may be the world’s best marketing event. Decide for yourself.

15 Popular Marketing Trends: Hot or Not?

On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]