The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Archive for the ‘corporate communications’ Category
I hated customer research until I found Voice of Customer
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
Highlights from the world’s best marketing event
The Uprising may be the world’s best marketing event. Decide for yourself.
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
How does content work in the world today?
Find out how content works in the world today through this fascinating debate.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Ten unexpected pandemic trends impacting your marketing world
I can’t sleep. Unexpected pandemic trends are showing up in the world in weird ways.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
The Marketing Companion Podcast
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