Is it time to monetize your audience through Substack?
For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?
Archive for the ‘customer acquisition’ Category
The AI Easy Button imperils the future of marketing research
My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.
How to overcome Content Shock in a world of AI slop
It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Why every business is selling diapers now. AI versus SEO
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?
Strip humanity to its essence and you’ll build a durable business
Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.
OpenAI Instant Checkout: Conversations just became eCommerce
OpenAI Instant Checkout promises to compress the online shopping experience when ChatGPT detects purchase intent. Here is a practical guide to win at this new eCommerce channel.
This is Why Social Media Marketers Struggle
Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?
Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.
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