Archive for the ‘customer acquisition’ Category

The photo that changed my life (and maybe yours)

Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.

Why Gated Content Kills Your Marketing Success

Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.

Are you really building a personal brand on TikTok?

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

The biggest mistake content creators make today

This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.

15 Years On, Five Ways Blogging Changed My Life Forever

On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.

Why AI does not mean the doom of marketing

OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.

Nine ideas to market to young people who avoid marketing

How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!

How do you measure the value of a brand community? Ten ideas.

Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.

A New Look at Loyalty

Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.