Archive for the ‘customer acquisition’ Category

Three inspiring content monetization case studies

Content monetization can be difficult and aggravating, but it is IS possible. These three case studies demonstrate some new ideas.

Snapchat needs to pay attention to the cool kids, and so do you

Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Five reasons using controversy as a content strategy backfires

“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Customer success: 3 Off-beat tools for small businesses

When you run your own business, customer success can be a daunting task. Here are three surprising tips to help you help your customers succeed.

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

19-Year-Old Shows Anybody Can Become Known With Commitment

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web