A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Archive for the ‘customer acquisition’ Category
Five reasons using controversy as a content strategy backfires
“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Customer success: 3 Off-beat tools for small businesses
When you run your own business, customer success can be a daunting task. Here are three surprising tips to help you help your customers succeed.
Achieving escape velocity: The content discovery challenge
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
19-Year-Old Shows Anybody Can Become Known With Commitment
In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web
Three proven tips on finding niche markets hungry for your work
Finding niche markets hungry for your work can involve safari-like sleuthing or practical research, as these tips suggest
Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?
Three ways to turn client email into new business value
Client email can elicit joy, it can elicit rage. But here are three ways you can manage your emotions and use it to create new business value
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