Participation Marketing: Connecting Internal and External Audiences
Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.
Archive for the ‘customer acquisition’ Category
Amazon puts experiential marketing at a crossroads
There is a consumer revolution afoot, perhaps enabled by Amazon. Does experiential marketing matter as much as it used to?
Is Your Business Ready for the General Data Protection Regulations?
Tony Dowling of Novo Consultancy shares steps your business needs to take to be compliant with the EU’s General Data Protection Regulations.
Three inspiring content monetization case studies
Content monetization can be difficult and aggravating, but it is IS possible. These three case studies demonstrate some new ideas.
Snapchat needs to pay attention to the cool kids, and so do you
Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.
A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Five reasons using controversy as a content strategy backfires
“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Customer success: 3 Off-beat tools for small businesses
When you run your own business, customer success can be a daunting task. Here are three surprising tips to help you help your customers succeed.
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