How to create engagement with customer flow
Ger van der Buijs’ theory of “Customer Flow” for creating engagement
Archive for the ‘customer acquisition’ Category
5 Ways to keep up with the avalanche of online customer feedback
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
The business case for unbranded content
Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world
Marketing: New architects of the customer experience?
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
The business benefit of setting your knowledge free
Mars Dorian built a network and client base by becoming a “web missionary.” The key to success is setting your knowledge free
Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
Finding profitable marketing niches in unexpected places
This case study shows how business success is found though leveraging profitable marketing niches.
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