Martin Lindstrom on instinct and competitive advantage
How using your instincts can help keep your business relevant in an ever-changing, fast-paced world.
Archive for the ‘customer acquisition’ Category
Market networks bring businesses into the “enabling economy”
Market networks are transforming the way small service providers are connecting to customers.
Driving economic benefits from your Alpha Audience
Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
3 Ways to know your prospects as well as they know you!
Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.
How to create engagement with customer flow
Ger van der Buijs’ theory of “Customer Flow” for creating engagement
5 Ways to keep up with the avalanche of online customer feedback
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
The business case for unbranded content
Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world
Marketing: New architects of the customer experience?
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
The Marketing Companion Podcast
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