Why we create crap content: We’re afraid
Why do so many people keep creating the same crap content over and over? One reason might be professional fear and intimidation.
Archive for the ‘customer acquisition’ Category
The One Thing That’s Better Than Knowing Your Customers
Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, […]
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
When to treat a customer like family
Sometimes a customer isn’t a customer. Sometimes you need to treat a customer like family to succeed in business.
Batman, Pokemon, and an essential lesson from the heart of marketing
There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing
3 Business tips to make the second half of your 2016 count
Mars Dorien shares three business tips he has learned from personal experience to help make the second half of your 2016 count.
Why the sales funnel is alive and well and living on the web
Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.
Snapchat engagement and other myths
Snapchat engagement levels makes the platform a red-hot target for brands. But is it real and sustainable?
Are you ready for the mega-shift from social media to private media?
There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?
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