Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]
This week we continue to put {grow} in the hands of the community by featuring Nashville marketer Laura Click and her ideas about why companies abandon their social efforts: A […]
I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior […]
I think I figured out why nearly every social media blogger sounds exactly the same — commonly referred to as the “echo chamber.” I’m learning that copying and pasting can be profitable. […]
The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering […]
ShipServ provides one of the most well known b2b social media case studies
On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about it. This is a critical […]
Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age of your target audience. In […]
Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the […]
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