ShipServ and one of the most interesting B2B social media case studies
ShipServ provides one of the most well known b2b social media case studies
ShipServ provides one of the most well known b2b social media case studies
On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about it. This is a critical […]
Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age of your target audience. In […]
Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the […]
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]
The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]
At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY. I believe this is the […]
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going […]
Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]
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