Four online marketing metrics to obsess about
Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!
Archive for the ‘economics of social media’ Category
What will replace Facebook? Six considerations
Six factors determine Facebook’s dominance on the social media scene. What will replace Facebook?
Beyond Content Shock: The defining trend of 2015 is Content Ignition
In an era of increasing information density, marketers must look toward content ignition as primary strategy
Five 2015 digital marketing trends for your consideration
Social media consolidation, Google Glass 2 and a business migration away from Facebook are among 2015 digital marketing trends
Ello and the weird economics of social media
Can a stripped-down ad-free network take on Facebook? In this podcast, we explore the changing economics of social media platforms
What are the boundaries of inbound marketing?
What are the boundaries of inbound marketing? News Hubspot spurs a debate.
Should you make the leap into sponsored content?
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
Monetizing blog comments: Why your blog is economic gold
This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building
The ROI of Twitter, Explained
Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
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