Beyond Content Shock: The defining trend of 2015 is Content Ignition
In an era of increasing information density, marketers must look toward content ignition as primary strategy
Archive for the ‘economics of social media’ Category
Five 2015 digital marketing trends for your consideration
Social media consolidation, Google Glass 2 and a business migration away from Facebook are among 2015 digital marketing trends
Ello and the weird economics of social media
Can a stripped-down ad-free network take on Facebook? In this podcast, we explore the changing economics of social media platforms
What are the boundaries of inbound marketing?
What are the boundaries of inbound marketing? News Hubspot spurs a debate.
Should you make the leap into sponsored content?
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
Monetizing blog comments: Why your blog is economic gold
This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building
The ROI of Twitter, Explained
Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
Does blogging matter any more?
Does blogging matter any more? Contributing columnist Mars Dorian weighs in on the debate with observations from his own experience.
Five important lessons on the economics of social media
Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.
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