A new process to quantify content marketing success
This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.
Archive for the ‘economics of social media’ Category
A solution to the content marketing measurement puzzle
What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
The seedy underbelly of advocate marketing
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
How to use Product Hunt to boost your business
Hot new app Product Hunt is super-charging new products and businesses. Is it right for you?
The future of content marketing strategy
In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing
Facebook content strategy is a time bomb for inbound marketing
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
There is no community on social media
One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.
The Best Way to Measure Thought Leadership
Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.
Why the economics of blogging are diminishing
Mars Dorian believes the economics of blogging seems to be sliding with the lowered attention span and new content options.
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