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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized
Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation.  That’s right. Mack made money from other
If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community. Today Jon tackles
Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come
I’ve been a skeptic about Foursquare but this guest post from small business-owner Helen Wilkinson (above) describes a new perspective on a monetization activity with
I think I “get” Foursquare. I really do. I understand there could be significant business benefits and opportunities to build customer loyalty. But I really
The web comments about the announcement that Twitter will have ads on their searches (as a start) were about evenly split between “ho hum” and
I’m hoping by now the “selling is bad” phase of the social media mantra is passe and we can all freely embrace our inner capitalist.Â
In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data —
There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly
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