Archive for the ‘economics of social media’ Category

What are we going to do with all the social media ads?

Social media platforms are multiplying and they all depend on one thing — advertising. This creates unprecedented opportunities for marketers.

Viral High, Viral Hangover

Everybody dreams of going viral but as this post demonstrates, it might not be worth all the hype!

The social media measurement smackdown

Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.

How One Book Changed My Life

The story of how one little book has changed thousands of lives in a profound way.

Pinterest drives enormous blog and business success

Pinterest is a hot social network and this post shows how it can create concrete business benefits.

5 case studies — Social technology impacting management

We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our […]

Three reasons marketing favors social media and small businesses

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case […]

The Top Five Crowdsourcing Mega-trends

I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year. Ever since then, I have been looking for an […]

How to self-publish your book

Many people dream of writing their own book and luckly today you don’t need an agent or contact to experience success. How do you self-publish your book?