Archive for the ‘economics of social media’ Category

Will an economic recovery pummel social media?

I’ve had the great privilege of teaching a college-sponsored class on social media marketing and as usual, I’m learning more from the class than what they’ve learned from me … […]

Most companies can’t connect social media efforts to success

For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is this report significant? With nearly […]

Five social media myths that MUST STOP NOW!

These five social media myths must stop now!

Finally! A B2B social media success story

At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY. I believe this is the […]

Social Media’s Economy of Giving

In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business […]

The biggest obstacle to social media business success

This is the third in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue […]

A formula for social media business success

Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]

Yes, it IS about the money

I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually […]

A double-standard on social media marketing?

If you’ve been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section under the article The biggest […]