The Business Case for Buying Facebook Likes
While social media purists want to avoid buying Facebook Likes, is there any way to avoid it? And should we? The case for faking it.
Archive for the ‘ethics’ Category
The essential guide to minimizing legal risks in Social Media Marketing
If you’re working in social media, you’re a publisher now and must be aware of the legal implications in the field. Here’s an essential guide.
New insights on the future of search, privacy and the inevitability of social media
A top Microsoft executive shares his vision of a world without screens, search that surrounds us, and the looming crisis in skills development.
Social media sowing the seeds of panic
Recent riots in India were fueled by social media rumors and the government is cracking down. Are social media-fueled panics inevitable? Social media sowing the seeds of panic
When employees go wild on social media
Fear of employees ruining a company through social media is probably not a legitimate reason to not start a program. This post explains why.
Blogging turns the notion of competition upside down
Competitors advertising on your website? Your original writing turning up in the competition’s ads? Welcome to the economics of blogging.
Lessons from a horrible social media strategy
The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?
Why Facebook will become the most dangerous company on earth
Facebook will become the most dangerous company on earth when its strategy changes in ways that I believe could portend desperation and disaster.
Social media, our voice, and the power to destroy
The social web is a place of stunning beauty and terrible darkness. This is a story of the Internet’s ability to destroy.
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