Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
Archive for the ‘ethics’ Category
I just earned my first revenue from ChatGPT and other observations
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
Why ChatGPT will profoundly transform every marketing career, starting now
Have you tried ChatGPT? You need to, and now. Your career is in the balance.
Could this be the golden age of freelance (and other timely observations)
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
It’s not OK for Weight Watchers to capitalize on mental illness
Weight Watchers won the internet but did it help their brand?
When does the program become the programmer?
This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?
Five life lessons from 40 years in the marketing world
I’m crossing several milestones. Here are profound life lessons I’ve learned along the way.
The truth about marketing, persuasion, and sales
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.