The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.
AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.
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