How to create a winning strategy with crappy content
The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win
Archive for the ‘innovation’ Category
How Google’s failure helped me become a dramatically better writer
When Blog Reader took a dive, my writing came alive. How it made me become a better writer
OfferUp offers an addictive new app for eCommerce
Do you know what apps are eating your customers’ day? One app, OfferUp, might just be swallowing large chunks of their time. Learn more about OfferUp here.
The overwhelming implications for driverless cars and marketing
By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?
The world’s best creativity technique
Take your team’s thinking to the next level with the world’s best creativity technique
Market networks bring businesses into the “enabling economy”
Market networks are transforming the way small service providers are connecting to customers.
Highlights from SXSW 2016
Mark Schaefer presents some of the trends and technologies that were highlights of SXSW 2016
Three companies using IT for dramatic transformation
Many companies still see IT as a cost center instead of using IT for dramatic transformation. Examples from Sephora, Health Net Connect and Firestone
16 Essential educational resources for the marketing professional
Keeping up with everything in the marketing field might seem daunting but these educational resources for the marketing professional will help!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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