Archive for the ‘Internet marketing’ Category

The LinkedIn growth secrets nobody talks about

A viral sensation reminds us that LinkedIn growth depends on a secret sauce that includes timing, engagement, and persverence.

Finding Your Edge in a World of Automated Content

Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.

Why strategic imperfection is your essential strategy to beating the bots

When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.

Dissecting Apple’s disruptive marketing case study

A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.

The story behind the world’s first AI activated book

When you write a book called “Audacious,” it better be audacious! This is the story of the world’s first AI activated book.

The photo that changed my life (and maybe yours)

Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.

Why Gated Content Kills Your Marketing Success

Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.

The end of brands, or the end of common sense?

Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.

A mind-bending demonstration of AI and NotebookLM

NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.