Archive for the ‘Internet marketing’ Category

The future of marketing is about embracing chaos, scaling love

New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?

The ethics of broadcasting on Facebook Live

I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?

Is Amazon Spark primed for new social network success?

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

What happens to your marketing effort when Google search goes away?

Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Customer success: 3 Off-beat tools for small businesses

When you run your own business, customer success can be a daunting task. Here are three surprising tips to help you help your customers succeed.

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?