Archive for the ‘Internet marketing’ Category

The Native Advertising Trend: Hot or Hoax?

The ad spend on native advertising is expected to explode. But how long will it take for consumers to catch on and reject paid bloggers?

3 steps to make the most of your eMail list

It’s a fine balancing act leveraging your email list to move leads toward a sale, without turning them off and creating unsubscribes.

HGTV Interactive VP explains SXSW strategy

A home and garden network might not be your typical SXSW digital star but HGTV Exectuive Vikki Neil explains that the investment makes good sense.

The World’s Best Digital Marketing Campaigns

Paris Blogger Gregory Pouy shares his view on the most breathtaking and successful digital campaigns for 2011. This is a post you will bookmark!

Key to digital marketing success? Be less digital.

In an increasingly information-dense online world, leading academic and author Robert Cialdini suggests that “be more human” is the break-out digital strategy.

How do you make your content go viral — offline?

You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our world is […]

10 ways to use psychology to lure web customers

I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet […]

A spicy approach to addressing complexity on your website

A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.