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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
It’s a fine balancing act leveraging your email list to move leads toward a sale, without turning them off and creating unsubscribes.
A home and garden network might not be your typical SXSW digital star but HGTV Exectuive Vikki Neil explains that the investment makes good sense.
Paris Blogger Gregory Pouy shares his view on the most breathtaking and successful digital campaigns for 2011. This is a post you will bookmark!

In an increasingly information-dense online world, leading academic and author Robert Cialdini suggests that “be more human” is the break-out digital strategy.
You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. Â The information
I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use

A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.
Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation.  That’s right. Mack made money from other
Next up on {grow} “Community Week” is Kristen Daukus, a fellow marketing entrepreneur, social media lover and consultant: “I am afraid to use social media
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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