Archive for the ‘Internet marketing’ Category

The World’s Best Digital Marketing Campaigns

Paris Blogger Gregory Pouy shares his view on the most breathtaking and successful digital campaigns for 2011. This is a post you will bookmark!

Key to digital marketing success? Be less digital.

In an increasingly information-dense online world, leading academic and author Robert Cialdini suggests that “be more human” is the break-out digital strategy.

How do you make your content go viral — offline?

You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our world is […]

10 ways to use psychology to lure web customers

I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet […]

A spicy approach to addressing complexity on your website

A Thai Food Court offers a spicy lesson on how to make the best website, and while it may seem like a paradox, less is more in business, website complexity

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

Can you make money from your Twitter stream? Mack Collier just did it.

Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation. That’s right. Mack made money from other people’s tweets on a free […]

Is ANYBODY LISTENING out there?

Next up on {grow} “Community Week” is Kristen Daukus, a fellow marketing entrepreneur, social media lover and consultant: “I am afraid to use social media because people will use it […]

Should you write your blog or engineer it?

I think I figured out why nearly every social media blogger sounds exactly the same — commonly referred to as the “echo chamber.” I’m learning that copying and pasting can be profitable. […]