The crisis in marketing education and what to do about it
The gap between university curriculums and business reality is severe. Here’s an example of something that’s working.The crisis in marketing education and what to do about it
Archive for the ‘Internet marketing’ Category
Wordcloud hell, customer insight, and the power of the one
A wordcloud is meaningless unless you put in some work to dig deep into customer insights.
Is time running out for establishing your social media strategy?
Is time running out for you to build a social media strategy?
Influence marketing: What’s next?
Traditional media is on the decline and we can now identify “influencers” with relevant content pipelines to help us. Now what do we do about it? Whats next
Five ways to help your product market itself online
It’s a wired world, so let’s allow our products to help them market themselves! Here are five ideas you can use to do that.
The future of business: Six layers of customer engagement
Business success means mastering the six layers of customer engagement. Are you ready?
The Native Advertising Trend: Hot or Hoax?
The ad spend on native advertising is expected to explode. But how long will it take for consumers to catch on and reject paid bloggers?
3 steps to make the most of your eMail list
It’s a fine balancing act leveraging your email list to move leads toward a sale, without turning them off and creating unsubscribes.
HGTV Interactive VP explains SXSW strategy
A home and garden network might not be your typical SXSW digital star but HGTV Exectuive Vikki Neil explains that the investment makes good sense.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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