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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Lilach Bullock’s techniques for using ASO and Social Media to your advantage when promoting your app.

Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies

A true story about how a twitter exchange with Shutterstock’s CEO changed the way I think about customer service

The world is filled with amazing data and statistics but these will blow your mind. It’s social media believe it or not!

Want to have a little fun and find some marketing inspiration today? Here are 25 pearls of social media wisdom
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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