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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break

The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?

Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Is social media today really about connecting or has it become another form of advertising?
Social Media Explained will get you up to speed on social media fundamentals fast!

Think you know Buyer Personas? Think again! Here’s a valuable guide to the business value of this marketing tool.
Addressing some of the primary points of dissention with the Content Shock idea
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
You might be losing 25% or more of your online ad budget to fake sites. Here are some steps to fight back.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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