Archive for the ‘Marketing best practices’ Category

What to do when customers are pounding you

It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can do about the balance of […]

Your website is not a strategy

Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the Internet like a Mississippi River […]

More marketing for less: Profile customers

A few ideas to do marketing for less

For a moment, Barbie was a hooker

A funny story about Barbie

Most painful marketing mistakes — Part 5 "complacency"

Success does not breed success. Success breeds lethargy. The people and companies I admire most are the ones who have had the guts to re-invent themselves IN THE MIDST OF […]

Most painful marketing mistakes — Part 4 "No value proposition"

Painful marketing blunder number 4: No unique value proposition. The pain factor on this one is VERY HIGH because you’re probably going to spend a boatload of money before you […]

Most painful marketing mistakes — Ego

Part two in a series of blunders I know you can avoid, gentle reader! One my wisest and favorite teachers would preach, “there is no such thing as a personal […]

Most painful marketing mistakes — Lack of strategy

Today I’m beginning a new series on the most painful small business marketing mistakes. Follow me for the next few days and you’ll get the whole picture! Mistake number one […]

Recession Essentials Part 3: Embrace customers

This is part three of a series providing the essential marketing strategies you MUST drive during this economic downturn. Allow me to start with a story. It’s short and you’ll […]