This is the Most Amazing Marketing Book. And I can prove it.
When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!
Archive for the ‘Marketing best practices’ Category
What is the “gist” of you? Staying relevant as a creator
It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.
Six inspiring new ideas on community-based marketing
Community-based marketing is evolving and weaving its way into new parts of businesses and company culture. Here are six new case studies to inspire you!
Diving into the bizarre and secret world of luxury brand marketing
The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.
The biggest tech threat to creators is not ChatGPT
The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it’s right in front of us.
Why leaked secret documents point to the future of social listening
As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
Philip Kotler commentary on Peter Drucker and the current state of marketing
The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”
Grading 12 marketing predictions about the future
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.