Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs
Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
