The surprising impact of word of mouth marketing in a digital age
Word of mouth marketing can be enigmatic but critically important in the digital age
Archive for the ‘Marketing Strategy’ Category
A Unified Theory of Content Success: Can anybody create effective content?
Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?
ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now
Don’t be overwhelmed by AI. This ChatGPT starter pack is a simple and fun way to start using AI today to optimize business operations.
Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
When do you and ChatGPT cross the Milli Vanilli Line?
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
How to Design an AI Marketing Strategy
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
Master the Art of Business Narrative: A Game-Changer for Marketers
Business narrative is different from storytelling and using these fundamental techniques
How to Make Your Podcast Last 10 Years
The Marketing Companion podcast is ten years old with 2 million downloads. What are the lessons from this durable show?
When it’s time to abandon a strategy and listen to the world
Too many business leaders fall in love with a vision. But there is a time to abandon a strategy and listen to where the world wants to take you.
The Marketing Companion Podcast
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