Archive for the ‘Monitoring strategies’ Category

IBM CEO Ginni Rometty points to social strategy with a twist

At an IBM Partner event, CEO Ginni Rometty describes a strategy with social at the core

The evolution of social media analytics

A rare insight into the future of social media’s evolution with Dell’s chief strategist

Wordcloud hell, customer insight, and the power of the one

A wordcloud is meaningless unless you put in some work to dig deep into customer insights.

How to do Social Media Management on the cheap

A review of some of the best social media management tools for companies looking for inexpensive yet effective options

Six ways to turn Yelp into your most effective marketing channel

Online customer reviews can make or break a business. Here’s a strategy to take control and thrive in this competitive environment.

The hidden costs of social media conversation

It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the […]

Is ANYBODY LISTENING out there?

Next up on {grow} “Community Week” is Kristen Daukus, a fellow marketing entrepreneur, social media lover and consultant: “I am afraid to use social media because people will use it […]