10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Archive for the ‘Monitoring strategies’ Category
New Research Answers: Is Content Marketing Sustainable?
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Social media never forgets. How YouTube killed the circus
A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets
What does digital transformation mean to marketing?
By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]
Finally, the truth about social media and customer engagement
Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.
The overwhelming implications for driverless cars and marketing
By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?
Driving economic benefits from your Alpha Audience
Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
The Marketing Companion Podcast
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