Lions and Tigers and Buyer Personas … Oh My
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
Archive for the ‘Organizational Development’ Category
Social selling and the social enterprise: From fantasy to reality
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]
How to change your company culture for marketing success
Your marketing success may not depend on your budget, your strategy or your people. It might be up to your company culture. Can you change it?
The key to social media success rests with HR?
The demands on the marketing function are so intense that social media and HR will have to work together on the transformations necessary to succeed.
The 5 hottest marketing jobs in a digital age
What is the forecast for marketing employment? Here is projection of some of the hottest marketing jobs
Social media and leadership: 7 ways the world is changing
Social media and leadership: The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.
The seven traits of an effective digital enterprise
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into a full digital enterprise.
Why Ad Agencies aren’t adjusting to a real-time social media world
Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
When does “corporate governance” help or hurt social media strategy?
Often “corporate governance” is code for “we don’t want to change”
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