The future of marketing is here. It may not include you.
The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.
Archive for the ‘personal branding’ Category
Sorting out the difference: Personalized versus personal
Many companies want to humanize their customer approach but first sort out personalized versus personal.
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Audience or authenticity? Why building an audience strains your soul
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
A celebration of ten years of blogging, a celebration of you
Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.
The essential guide to self promotion for introverts
In a world where being “known” is essential, self promotion for introverts is a struggle. Here are some ideas to overcome and be seen!
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Four options to transcend the social media clutter. Pick one and do the work.
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.