The future of content marketing strategy
In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing
Archive for the ‘Podcasts’ Category
Why Americans are secretly furious with marketers
A new report shows how companies are mis-leading Americans. Consumers are resigned to their lies and getting furious with marketers.
A strategy to keep up with marketing change
How do you keep fresh and up to date on all the marketing change happening in our world? Mark Schaefer and Tom Webster provide their thoughts
What are the most important social media platforms for business?
What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.
Lions and Tigers and Buyer Personas … Oh My
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
What you need to know about emerging content forms
Frenzied competition in the content marketing space is forging new content forms that open up a world of new possibilities.
Maybe your podcast is not a podcast
New research reveals people are unfamiliar with podcasting and that fact may keep your podcast from reaching its full potential
Is social media engagement still a thing?
Remember when social media engagement was important? Trends may indicate otherwise.
Four reasons why traditional book publishing is dying (and what’s next)
A discussion of a new book publishing model and a behind the scenes look at The Content Code
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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