A strategy to keep up with marketing change

marketing change

It’s hard to believe but Tom Webster and I have been making beautiful podcast music together for two years and in this anniversary extravaganza we have a long list of celebrity appearances. None of them could actually make it to the show, but we did have a long list.

50 episodes

Thanks to Marketing Companion Super Fan Rev Ciancio for this awesome graphic!

Actually we do have moderately interesting guest stars on the show including the robot from Lost In Space. His price was right and he did not eat much.

We also use this opportunity to explore the idea of the incredible rate of change and strategies we employ to keep up. We discuss things like:

  • The surprising roles of conferences in knowledge transfer (not much impact)
  • Appointing a personal board of directors
  • Does grad school matter?
  • Our top choices for reading material that keeps us ahead (check out a list of resources below)
  • Can’t miss resources to move your brain in new ways

BTW, if you are a regular listener of The Marketing Companion it would be great if you would consider leaving a review on iTunes and express your fandom.

Ready to pick up some great new ideas? Here we go!!

If you can’t access the podcast above, click on this link to listen to Episode 50

Resources mentioned in this podcast

Fortune article on best graduate degrees

Flowing Data

Freakanomics

McKinsey Quarterly

Economist Daniel Kahneman

Brain Pickings by Maria Popova

Pew Center for Research on the Internet and American Life

Scott Monty’s This Week in Digital News Round-up

Christopher Penn’s blog Awaken Your Superhero

Post on Gray Social Media

Social Media Marketing World

Rand Fishkin of MOZ

Marketing Profs B2B Forum

 

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