A strategy to keep up with marketing change

marketing change

It’s hard to believe but Tom Webster and I have been making beautiful podcast music together for two years and in this anniversary extravaganza we have a long list of celebrity appearances. None of them could actually make it to the show, but we did have a long list.

50 episodes

Thanks to Marketing Companion Super Fan Rev Ciancio for this awesome graphic!

Actually we do have moderately interesting guest stars on the show including the robot from Lost In Space. His price was right and he did not eat much.

We also use this opportunity to explore the idea of the incredible rate of change and strategies we employ to keep up. We discuss things like:

  • The surprising roles of conferences in knowledge transfer (not much impact)
  • Appointing a personal board of directors
  • Does grad school matter?
  • Our top choices for reading material that keeps us ahead (check out a list of resources below)
  • Can’t miss resources to move your brain in new ways

BTW, if you are a regular listener of The Marketing Companion it would be great if you would consider leaving a review on iTunes and express your fandom.

Ready to pick up some great new ideas? Here we go!!

If you can’t access the podcast above, click on this link to listen to Episode 50

Resources mentioned in this podcast

Fortune article on best graduate degrees

Flowing Data


McKinsey Quarterly

Economist Daniel Kahneman

Brain Pickings by Maria Popova

Pew Center for Research on the Internet and American Life

Scott Monty’s This Week in Digital News Round-up

Christopher Penn’s blog Awaken Your Superhero

Post on Gray Social Media

Social Media Marketing World

Rand Fishkin of MOZ

Marketing Profs B2B Forum


Please support our extraordinary sponsors. Our content is free because of their generosity.

citrix logoIf you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. GoToWebinar is a great way to share live presentations right from your computer, reach, and influence an audience of hundreds of people. Its button-click simple and rock-solid reliable. All you have to do is work on your presentation. GoToWebinar does the rest. Learn more at GoToWebinar.com.

MP bootcamp

The Marketing Writing Bootcamp is our most popular course from MarketingProfs University and as a podcast fan you can get $200 off the normal $595 price. The course is 13 classes, each 30-40 minutes in length, for more than 7 hours of on-demand learning. Learn from your desk, on your commute, or your couch. The course begins June 11. You will be awarded a certificate from Marketing Profs upon completion of course. Register through this special link: http://mprofs.com/companion.


gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.

Our podcast is also brougvoices heard mediaht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.


All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details