Social media and leadership: 7 ways the world is changing
Social media and leadership: The shrill, noisy, and extemporaneous nature of the social web has impacted traditional notions of leadership.
Archive for the ‘Power and influence on the web’ Category
Should you make the leap into sponsored content?
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
Social Media and the History of Aggression
Aggression makes the world go around. It drives the Internet too. Social Media and the History of Aggression
The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
Influence Marketing is hot and about to get hotter
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
The business case for cheating your way to social media superstardom
There is one business situation that might benefit from cheating. An evaluation.
Gary Vee and the Empire of Favors
Gary Vaynerchuk is arguably the most successful entrepreneur on the social web. Here is the real secret to his success.
We create content and content also creates us
Let’s face it. Many social media “gurus” would be obscure if it weren’t for an ability to create content. Content is creating celebrity on the web.
25 social media influencers Forbes ignored, and why
The annual Forbes influencers list is a meaningless exercise with bad methodology. Here is who they missed and why
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