Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Your personal brand can drive success. But the effort usually fails for one reason.
The importance of personal brands can no longer be disputed, especially now.
Social objects fuel social media, brand success, and viral content. Unleash the power for your business.
The essential guiding question for your brand: Are you an expert, guide, or agent?
Instagram isn’t fluff. It’s you … or should be!
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
The most human commercial ever? Lessons for the new marketing era.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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