Five ways the pandemic elevated the importance of personal brands
The importance of personal brands can no longer be disputed, especially now.
Archive for the ‘Power and influence on the web’ Category
Social Objects: It’s not just a product, it’s a conversation!
Social objects fuel social media, brand success, and viral content. Unleash the power for your business.
This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
Mr. Beast and the formula for viral content
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
Are you ready for in-home drones?
Are you ready for in-home drones? Is your cat? One of the topics on a new Marketing Companion episode.
The Marketing Companion Podcast
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