Six transformative trends in influencer marketing (is it really marketing?)
A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.
Archive for the ‘Power and influence on the web’ Category
Crossing the influence line: When does sponsorship destroy your reputation?
Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?
When Social Media Piranhas Strike
When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.
New media, new culture and how it’s confounding brands
YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?
Surprise! It’s not about passion. Five lessons on building a huge personal brand
The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.
What is the role of content marketing in an ad-free world?
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
How to become an influencer (even if you’re a little guy!)
You don’t have to be a big deal to become an influencer. You can start small and build your brand with these seven steps.
The disconnect between social media popularity and business effectiveness
You can fake your way to social media celebrity but is that sustainable?
The reality of online influence and the only thing that matters
In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.
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