How are social networks going to evolve and what will the social network in a decade look like? With growing concerns over data privacy and transparency, and an emerging generations that are far smarter and more savvy when it comes to technology, paid social network subscriptions may be an answer.
An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.
Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?
When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.
YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?
The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
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