Archive for the ‘Power and influence on the web’ Category

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.

The Business Case for Social Network Subscriptions

How are social networks going to evolve and what will the social network in a decade look like? With growing concerns over data privacy and transparency, and an emerging generations that are far smarter and more savvy when it comes to technology, paid social network subscriptions may be an answer.

Five weird lessons from an unexpected viral post

An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

Six transformative trends in influencer marketing (is it really marketing?)

A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.

Crossing the influence line: When does sponsorship destroy your reputation?

Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?

When Social Media Piranhas Strike

When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.

New media, new culture and how it’s confounding brands

YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?

Surprise! It’s not about passion. Five lessons on building a huge personal brand

The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.