The Marketing Companion Podcast: Beginning of a New Era
In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.
Archive for the ‘Psychology and social media’ Category
The most important “soft skill” in the AI Era
AI is re-wiring our psychology and personalities in real time. But there is one soft skill that will overcome the AI crush.
Rediscovering the OG Fundamentals of Marketing
It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!
How to keep from being Cracker Barreled
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
The sad and mysterious tale of my invisible book
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
A Human Renaissance in the Age of AI
Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance.
Why strategic imperfection is your essential strategy to beating the bots
When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.
When Robots Care More: The Evolution of Human Empathy
Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?
A Prediction: The Fourth Marketing Rebellion
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
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