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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Marketers are constantly faced with change. These four tips for routines and processes can help deal with change and up your mental game.

When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.

The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy.

You can fake your way to social media celebrity but is that sustainable?

Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.

Many people are becoming numb to online hate speech. We need to see it for what it is and stop glorifying hate as a form of entertainment.

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing.

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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