A lesson in the remarkable marketing power of reciprocity
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
Archive for the ‘Psychology and social media’ Category
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
Mobile devices are destroying human conversation. Get over it.
Excessive screen time may be affecting your health, your relationships and your mind. It’s killing human conversation. Deal with it.
Using psychology to make your content relevant
Wade Harman’s technique for using psychology in social media to bring your target audience closer.
Is your online presence too safe for your own good?
This article deals about the sales power of controversy and authenticity of your online presence in today’s outrage culture.
10 Ways to Drive More Social Proof
The difference between being ignored and being a success might lie with your social proof. Here are 10 ideas to make this work for you!
Becoming known and the six common barriers to self-promotion
Success on the Internet today often comes down to being known. Barriers to self promotion
Three things you MUST know about the psychology of complaining
It’s never easy dealing with complaining customers but knowing a little about the psychology behind complaining will relieve your stress!
Can the Onion Theory bring social media lurkers into the light?
Social media lurkers may love you and your company but never let you know. Can emotional content lure them in?
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