For social media success, write, then IGNITE. Here’s how.
Are you developing great content for your organization? Chances are, that’s not nearly enough. You must ignite your work to have success on the social web.
Are you developing great content for your organization? Chances are, that’s not nearly enough. You must ignite your work to have success on the social web.
The 90-year-old founder of the world’s largest PR firm discusses life lessons, cutting through PR chaos, and the role of social media in society.
The Lake Tahoe ski resorts are in peril as they face the unthinkable: A winter without snow. This post examines the marketing response.
For 100 years, the same paranoid questions have plagued the PR business. Isn’t it time for the profession to get over itself?
By Neicole Crepeau, Contributing {grow} Columnist Love it or hate it, the topic of “who is an influencer” is hot, right now. There are plenty of tools like Klout and […]
? How has social media changed how PR Agencies compete and serve their customers? Are they stuck on “social” and missing the bigger picture?” How has the PR business model […]
Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet […]
Last week Vocus, a provider of on-demand PR management software, announced the results of a survey which found that the turf battle between PR and marketing rages on, especially over […]
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