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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?

Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.

Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction

Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
This article deals about the sales power of controversy and authenticity of your online presence in today’s outrage culture.
Online reivews can make or break business. Here are the realities of reviews from a marketing point of view.
The future of public relations is strong due to three advances in content marketing

Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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