The state of the nation on SEO, content strategy and earned media
Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
Archive for the ‘Public relations’ Category
5 Critical (and unique) considerations about PR measurement
5 Critical (and unique) considerations about PR measurement
Case Study: How I got massive exposure through Twitter
The author used Twitter to get on a national television show as well as local PR. Case Study: How I got massive exposure through Twitter
The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
The hot new career of brand journalism
Sarah Evans is a well-known PR innovator and her latest career iteration into brand journalism may signal a shift in how brands communicate.
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
The Six Signs of an Authoritative Blog
Connecting with powerful bloggers is a smart strategy. Here are the six signs to help you identify truly authoritative blog
Are you a content marketer or a content carnie?
Is begging for backlinks really PR or content marketing? A different view.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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