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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
5 Critical (and unique) considerations about PR measurement

The author used Twitter to get on a national television show as well as local PR. Case Study: How I got massive exposure through Twitter
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Sarah Evans is a well-known PR innovator and her latest career iteration into brand journalism may signal a shift in how brands communicate.
Social Media Explained will get you up to speed on social media fundamentals fast!

Connecting with powerful bloggers is a smart strategy. Here are the six signs to help you identify truly authoritative blog
Is begging for backlinks really PR or content marketing? A different view.
Is Ralph Lauren re-opening a PR debate by promoting its foreign-made line of Olympic clothing?
I unexpectedly ended up on the CBS Morning News. Here’s how it happened — and how I survived 210 seconds of fame
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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