The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Sarah Evans is a well-known PR innovator and her latest career iteration into brand journalism may signal a shift in how brands communicate.
Social Media Explained will get you up to speed on social media fundamentals fast!
Connecting with powerful bloggers is a smart strategy. Here are the six signs to help you identify truly authoritative blog
Is begging for backlinks really PR or content marketing? A different view.
Is Ralph Lauren re-opening a PR debate by promoting its foreign-made line of Olympic clothing?
I unexpectedly ended up on the CBS Morning News. Here’s how it happened — and how I survived 210 seconds of fame
A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?
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