The AI Easy Button imperils the future of marketing research
My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.
Archive for the ‘research’ Category
Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
How to keep from being Cracker Barreled
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
Stop the presses. I think I was just bored.
Feeling bored led to an exploration of research showing that stillness matters to productivity, creativity, and maybe even personal growth.
300 Experts agree: AI will change your customers
While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.
Finding Your Edge in a World of Automated Content
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
Dissecting Apple’s disruptive marketing case study
A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.
Six marketing megatrends we’re watching right now
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
The new influencers beat traditional advertising effectiveness
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
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